Music Exchange 2010 Programme

Karl
Gostner, General Manager, Primedia, Cape Town (94.5Kfm and Cape
Talk)

Sipho
“Hotstix” Mabuse, Former, Current and Future

Musician

Why is it that musicians don’t stay
around for long enough to reap the rewards from their efforts?
Sipho “Hotstix” leads us through five decades of love,
passion and faith in the dream.

Charles
Goldstuck CEO of TouchTunes Interactive Networks. Former President
and COO of the Bertelsmann Music Group (US), a division of Sony Music
Entertainment

A Q&A session covering an overview
of the current worldwide music industry, the challenges facing independency
and the opportunities rising from the ashes. (Moderated by Martin Myers)

What happens in studio, how to get
the best out of your time in studio, what does the engineer, the producer
and the songwriter deliver (should you even consider co-writes?

(Moderated by Peter Lacey))

• Brian O’Shea (Saron
  Gas, Sugardrive, Arno Carstens)
• Aron Turest-Swartz (Freshlyground)
• Gabi Le Roux (Engineer/Producer)
• Theo Crous (Producer/Songwriter)

Yoel
Kenan, CEO Africori, former Senior Vice President International
Marketing BMG, former CEO mp3.com

Nicholas
Motsatse, CEO South African Music Rights Organisation (SAMRO).

An overview of the changing revenue
landscape, the various bodies that govern, control and protect you as
a musician. A specific look at needle-time and the challenges
facing collection of revenue.

Nicholas
Motsatse, CEO South African Music Rights Organisation (SAMRO).

Nicholas will be specifically asked
to respond to the ongoing copyright tribunal dispute between SAMPRA,
AIRCO, SARRAL and SAMRO currently underway where various bodies are
claiming to control the needle-time rights.
(Moderated by Peter Lacey)

Nick
Matzukis, Academy of Sound Engineering

Last year’s most popular topic returns
in two guises. We will look at both the recording side of the business
(record contracts, 360 degree deals, licensing and distribution deals)
and publishing contracts (sync licensing, songwriter contracts and Deeds
of assignment). How to get the most out of giving your music away.

Jake Larsen,
Head of Music Nokia Middle East and Africa

As the industry quite literally turns
itself on its head we hear from one of the companies at the forefront
of the new media world. What does music mean to Nokia and how
are they taking music to a world market? IS subscription the way of
the future

Dave Duarte,
Managing Director Huddlemind, Programme Director UCT Graduate School
of Business

This talk will look at the opportunities and challenges presented by
social-media as people share and discover music online through social
search channels like Facebook, YouTube and
MySpace as well as a plethora of blogs, tweets and recommendation engines.
Despite a deeply embedded online culture of not
paying for music, a host of new revenue opportunities abound.

We let some of South Africa’s top
talent talk to us about their experiences in the industry. (Moderated
by Peter Lacey)

• Sipho
  “Hotstix” Mabuse
• Andrew
  Mac, Mac Stanley
• Peter
  Pote, Evolver
• Verity
• Neo
  Muyanga, BLK Sunshine
• Zaki Ibrahim

Gillian Ezra,
Sales Director Exactmobile

We look at the statistics for 2009 and
how they will affect your business going forward. Where are the success
stories, and who should you be steering clear of. An overview of the
digital landscape with a practical focus.

• Formats eg full track v ringbacktones
• Where to sell eg MTN Play,
  VC, Omniphone
• Subscription services
• Streaming
• Digital royalties

Brian
Currin, Web Marketing Consultant

How to create an effective web presence
without breaking the bank. Utilizing free tools and platforms to get
your message and music out there.

Yoel
Kenan, CEO Africori, former Senior Vice President International
Marketing BMG, former CEO mp3.com

Bringing together the pros from radio,
TV, online and print we discuss the importance of media in the music
industry and who has what role to play for success.

(Moderated by Diane
Coetser)

• Miles
  Keylock, Music Journalist
• Jason Curtis, Music
  Journalist
• Karl
  Gostner, General Manager, Primedia Broadcasting, Cape Town
• Evan Milton, Music
  Journalist

Well that depends doesn’t it. We’ll
assemble a couple of each and let them slug it out in front of you.
(Moderated by Martin Myers)

• John Langford, COO,
  Big Concerts
• Sean
  Wienand, Managing Director, Headline Artists
• Roach, African Dope
  Records
• Doug Davenport, Manager
  Evolver One
• Sipho
  “Hotstix” Mabuse

David Alexander, CEO, Sheer Publishing

A step-by-step guide to placing your
music in film, TV and games both locally and internationally.
Why your publisher remains an essential partner in the process.

• Martin
  Myers – Moderator
• Peter
  Lacey – Moderator

Brian
Currin, Web Marketing Consultant

Tips and Techniques for setting up:

• WordPress
  Blog
• Twitter Profile
• Facebook Fan Page
• Soundcloud Profile

Delegates will leave the workshop
with the skills to start promoting themselves and their music online.

Nick
Matzukis, Music Industry Lawyer

• How to understand and distinguish
  them
• How to make sure you are
  extracting the maximum from them
• We will cover all the different
  forms of direct revenue created by musicians, from recording royalties,
  to publishing income, synchronisation income to needle-time