Africori are proud to announce that they have joined forces with the V&A Waterfront World Media and Legacy

AFRICORI OFFICIAL PARTNERS TO THE V&A WATERFRONT WORLD MEDIA AND LEGACY CENTRE.

Cape Town(April 6, 2010) Africori are proud to announce that they have joined forces with the V&A Waterfront World Media and Legacy centre to provide a service whereby media and business personnel who are visiting South Africa for the 2010 FIFA World Cup have direct and easy access to pre-cleared music from around Africa.

The V&A Waterfront World Media and Legacy centre provides a range of turn-key solutions designed to meet media needs and deadlines. Among these solutions is Africori’s catalogue of pre-cleared original music consisting of thousands of songs from the African continent. Media and Business visitors to Cape Town will be able to find and license suitable, pre-cleared music using the Africori web platform.. Africori’s advanced search engine will ensure that users will find the music they need and license the rights complication free.

“Licensing music from around Africa is never an easy task. With so many rights holders and access of information not always straightforward, music users such as TV & Film producers, advertising agencies can now instantly search and license music from the continent using the Africori platform. Most importantly I believe users will be astounded by the quality and wide variety of music the African continent today has to offer”.– Yoel Kenan. CEO and Founder of Africori.

“Without African music, the “Sights and Sounds of Africa” become just sights. We believe that every edited highlight and report from South Africa during 2010 and beyond can benefit from a unique, authentic African beat. Our partnership with Africori is therefore integral to the offering of the entire V&A Waterfront Media & Legacy Centre and we are delighted to be working with them.” – Martin Cuff, Project Director V&A Waterfront World Media and Legacy Centre

About Africori:

Africori is the first business-to-business synch licensing platform for African music connecting independent artists based in Africa with advertising agencies, film/TV producers, music supervisors and any businesses anywhere in the world that need to license music for their films, TV shows, documentaries, commercials or video games. The site was launched in February with a vast collection of music from all over the continent. Africori is not genre specific but rather looks for songs of good recording quality and all music rights are pre-cleared.

About the V&A Waterfront World Media and Legacy Centre:

Whether you are a broadcaster or blogger, photographer or publisher, the V&A Waterfront World Media & Legacy Centre offers a range of turn-key solutions designed to meet your specific needs and your deadlines. Based in the safety and comfort of the world-class V&A Waterfront precinct, but within a ridiculously short stroll from the Cape Town Stadium, the V&A’s Media Centre includes hot desks with high speed internet access, desk-top editing facilities, camera, lighting and equipment hire, libraries of rights-cleared music, photography and HD video footage, production services from live studio broadcasts to roving news teams to single photo-journalists on the hunt for a unique story, studio space and camera positions through the Waterfront and beyond, and a consumables store that sells everything from batteries to flash discs, and tape stock to notepads and pens.. For more info visit: www.waterfrontmediacentre.co.za