STREET CULTURE’S RUBBER SOUL

STREET CULTURE’S RUBBER SOUL

On the 24th of September at the renovated Cape Town station, STR.CRD.CPT kicking it with Sportscene puts a hi-top between hoops and hip-hop, mashes up skateboarding, break-dancing and beats, alongside pop-up stores featuring the latest ranges from top international sneaker and street-wear brands.

Bringing you the ultimate homage to urban fashion’s ultimate accessory: the sneaker, STR.CRD.CPT kicking it with Sportscene hosts international sneaker icons: sneaker expert – Bobbito Garcia, London based sneaker customiser – Alex Nash also know as Nash Money and Los Angeles hip-hop trendsetter and founder of Frolab – ShuChef.

As South Africa’s first-ever sneaker-head showcase, this daylong event brought to you by Project Freeagent starts at 12:00PM and features workshops, b-boy and skateboarding competitions, graffiti installations, live performances and South Africa’s first sneaker swap meet.

Renowned for his signature moc-stitch: a painstaking craft that has set him apart from other customiser’s, Alex Nash will share his admiration for the panels and innovations that left him with a shoe addiction and take you behind the scenes of his collaborations with brands such as Nike, DC, Lacoste and New Era.

Inspired by Heritage Day and South Africa’s 11 official languages, Alex Nash will be customising 11 sneakers under the initiative “Your Heritage.Your Edge” to be screened on SABC 2 as 1 minute inserts.

World-famous DJ and critically acclaimed author of Where’d you get those? New York’s sneaker culture 1960 – 1987, Bobbito Garcia, aka Kool Bob Love of New York’s Rock Steady B-boy crew, will not only hit the decks as the headline act, but also host a book signing and talk about the history of sneakers.

The b-boy stage will host a competition run by the legendary Duane and Jed from Ubuntu and welcomes Reunion Island break-dancers Shany Arzeux and Didier Boutiana brought to you by Alliance Francaise alongside top South African b-boys. Whilst local skating legends Moses Adams, Justus Kotze and Will Twala take on eKapa’s first-ever legal inner city street skate course at the Loaded Streetstyle Skate Jam.

The main stage will see Spoek Mathambo and Umshini Wam’, leading a 15-act line-up featuring Hype Award winner AKA, DJ Sibot of Max Normal fame, iconic DJ crew Beat Bangaz and Party People’s DJ Kenzhero alongside many more.

Encouraging Sole Devotion with its Kick.Bin, STR.CRD.CPT kicking it with Sportscene will also be collecting second hand shoes to donate to Hoops for Hope. Attendees will be encouraged to drop any pair of decent condition sneakers in the STR.CRD Kick.Bin to gain free entry into the event.

Thank you to Adidas / A-Store / Converse / C1RCA / DC Shoes / Iron Fist / Mr Lacy / New Balance / Nike / PF Flyers / Puma / Rusty Neal / Supra / 2-Bop Clothing

Cape Town Station

Friday 24 2010

12:00PM – 01:00AM

Tickets: R50 at the door or the following Sportscene Stores:

Cavendish /

Canal Walk /

Adderley Street /

Find STR.CRD on DStv mobile from Monday 13th September

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More about DJ Bobbito Garcia a.k.a. Kool Bob Love

New York native; DJ Bobbito Garcia is an internationally recognized sneaker collector and expert.

Also known as Kool Bob Love, Garcia has collaborated with major brands such as Nike, designing seven signature Nike Air Force 1 anniversary shoes for the brand.

The former Bounce Magazine editor and chief is also the critically acclaimed author of Where’d you get those? New York City’s sneaker culture 1960 – 1987 and has written columns for publications such as Vibe Magazine.

In recent years, “Kool Bob Love” has done live on-air halftime reports for the New York Knick NBA franchise, hosted ESPN’s It’s The Shoes series and toured the world dj-ing at various sponsored events for Redbull, Brand Jordan and this year STR.CRD.CPT.

http://www.facebook.com/pages/Bobbito-Garcia-aka-Kool-Bob-Love/66072911092

More about Alex Nash a.k.a. Nash money

London based sneaker customizer Alex Nash grew up fixated with athletic footwear. Renowned for his signature theme: the moc-stitch, a painstaking craft that has set him apart from other customiser’s, Nash has worked with brands such as Nike, DC, Lacoste and New Era.

His accolades include commissioned work by Nike to rework one of the brand’s most popular shoes: the Jordan IV’s as part of the ‘festival of air’ held at Nike Town and a remix of baseball caps for New Era clothing, which earned him a prestigious place in the fashion ‘v sports’ exhibition at the V&A Museum.

This year, Nash has collaborated with Lacoste on a hybrid sneaker combination of the boat shoe and an Athletic high top with Lacoste and Nash flashes, like his signature moc-stitch. The limited drop sneaker will be available in November.

http://www.nashmoney.com/

More about Frolab founder, Shu Chef

Greg “Cognito” Barr first entered the hip hop world as a dancer during the early 1990s in the DC metro area. Later his love for hip hop brought him to Atlanta, GA where he formed the underground group

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Over the past 10 years, Nito has captured classic footage of some of hip hops greatest, including Jay Z, Mos Def, The Gorillaz, Nikka Costa, MF DOOM, De La Soul, Pharoahe Monch and The Roots. Recently, Cognito shot and compiled 4 years of concert and behind the scenes footage of Talib Kweli for a still to be released documentary. The 2007 relocation from Atlanta to Los Angeles has increased the range of artists to include more West Coast artists and the influential Hollywood scene. The repoire needed for such interactions is just one of his many qualities, added to the knowledge of film and photography that work together to make a great shot.

http://frolab.com/