2015 Rugby World Cup Ball launched

With the 2011 design proving a hit for fans and retailers around the world, the striking and innovative England 2015 ball artwork has been designed with performance and players in mind, while taking inspiration from the Modern Classictournament look and feel that will be synonymous with the event.

Player consultation has been central to the design details that will enhance the showcasing of skills. Special emphasis has been given to ensuring that contrasting colours appear on the ends of the ball to enhance visibility for passing. Bold colours along the seams provide kickers with strong visual references. The result is a unique and special ball with strong visual impact.

The design also features the official tournament social media hashtag #RWC2015, highlighting the importance of social media for event owners and associated brands.

Rugby World Cup 2015 replica balls will be available from September 23 through the official Rugby World Cup 2015 online shop at www.rwcshop.com and in store via official outlets around the world.