Content creation service ‘RNSI Productions’ proudly launched by Roc Nation Sports International 

19 JULY 2023: Roc Nation Sports International is excited to announce the launch of RNSI Productions, an initiative aimed at enhancing the story-telling capabilities of clients and partners around the world.
In an effort to remain agency industry leaders in content creation and video production, RNSI Productions is a dynamic new venture that is driven by a desire to fully integrate customised, visual story-telling into the 360-degree services offered by Roc Nation Sports International.

RNSI Productions will be led by Head of Strategy and Content, Rob Simpkins, and a dedicated video production team, who are based out of the world-renowned agency’s London office, but regularly travel across the globe to capture content with a comprehensive roster of world-class athletes and partners.

This roster includes the likes of footballers Kevin De Bruyne, Romelu Lukaku, Vini Jr., Federico Dimarco, Chris Richards, Gabriel Martinelli, Endrick, Jack McGlynn and Axel Witsel, as well as international rugby players such as Siya Kolisi, Maro Itoje, Cheslin Kolbe, Marcus Smith, Ellis Genge and Ardie Savea.
 RNSI also consults for some of the biggest organisations in world sport.

President of Roc Nation Sports International, Michael Yormark, (pictured below ) said it was a proud moment to see some of the world-class content that is being created by RNSI Productions.

“This project will serve to further enhance our story-telling capabilities through visually appealing, customised video content, which will enhance the marketing and brand awareness of our athletes and partners,” Yormark commented.

For example, specialised content creation celebrated Roc Nation Sports International’s groundbreaking new collaboration with the Ryder Cup golf competition, which will see RNSI use its extensive influence to showcase the drama and tension of golf’s greatest team event to new audiences.

RNSI Productions also recently created an energetic, atmospheric and engaging piece of content for Serie A that was broadcast on the biggest outdoor screen in Times Square, New York. The content showcased the artistry and essence of the league, bringing Italy’s football symphony to life, while captivating the prolific passing audience in the world’s busiest and brightest city.

Simpkins said it was an extremely exciting time to be part of numerous productions that can bring so many special stories to life.

“It’s incredible to be part of such a passionate team of content creators, and there are an array of exciting projects we are working on. As an agency, our mission is to deliver the most dedicated full service representation to our world-class clients, as well as to be different and challenge the status quo, and RNSI Productions is another initiative that speaks to this commitment!”