Publicity | Music
Read these two letters below: From Bob Lefsetz Everyone keeps blaming Spotify for an existential problem in the music industry. There’s too much supply and not enough demand. Musicians used to make money from royalties when record sales were driven by listener demand. Nowadays, there’s so much music and listeners don’t want more. Indie musicians made... Continue Reading →
Such a stunning read from Bob Lefsetz, we have to share and credit Bob. You're selling more than music, you're selling your identity. We chatted about this all at the workshop in George this past Saturday and Bob has mentioned all the points artists have to look out for. Some hard truths are written below:... Continue Reading →
You don't know everything. And if you pretend to know everything, those who know something will dismiss you. Used to be a pro knew every record on the chart, now pros have never even heard of an act that goes #1. Ignore the charts. They're momentary. Today it's about longevity, streaming pays out for the... Continue Reading →
The goals have changed, and you need to change accordingly. Used to be Johnny Carson was a god. Forget that he's already been forgotten, at best a distant memory in the minds of boomers and Gen-X'ers, but David Letterman is fading too. Don't expect Netflix to continue to lay out the big bucks for his... Continue Reading →
He wasn't running on fumes. Most aged, classic bands have been beaten down, believing their audience still cared they released new music to little acclaim and then gave up, gussied up their look and went on endless victory parades where they played their hits to an aged audience and it isn't adulation so much as... Continue Reading →
Music Supervisor | Artist and Talent Manager | Publicist | Music Exchange Founder | Triple M Entertainment Owner
