What is exciting is that the annual Music Exchange conference is around the corner, on Thursday and Friday, September 9 and 8, at Grandwest Market Hall and a great product will be launched at the conference called TurnUp Music.
Careers are made and broken online, and TurnUp Music is the new digital disruption platform that artists, and fans alike, will love.
TurnUp Music, in collaboration with WeChat and Endemol Shine Africa, is an online music service dedicated to helping musicians build their careers by offering the platform to reach and grow their fan base.
Available exclusively through WeChat, TurnUp is the ultimate gateway to a host of local talent, including various South African superstars the like of MiCasa, Nathi, Emtee and Vusi Nova.
“Our core mission at WeChat is to make every day easier for everyone,” says Brett Loubser, CEO of WeChat Africa.
“From publishing, licensing marketing and distribution, the traditional music model wasn’t built for the benefit of musicians or the fans. We’re doing away with that. Firstly by making sure the musicians are well looked after by reaping maximum benefit from their work. Then we help them take their product to the fans that then can buy the music on our platform,” continues Loubser.
As a local artist-centric space online, where undiscovered artists are able to make their music available to the large South African audience, TurnUp Music is about to turn heads as the epicentre where artists and their fans can connect. A dynamic pricing structure ensures that all artists’ fans are catered for.
“What differentiates TurnUp Music is focus. Our aim is to create opportunities to grow artists and amplify their careers by harnessing collaborative marketing reach and opportunities.
Marketing and artist development equals longevity and longevity makes a career in music sustainable and potentially profitable.
It’s this focus that has driven TurnUp to promote talent, provide opportunities for learning new skills and pay artists 70% of download revenue.
TurnUp will further work with Endemol Shine Africa to support TurnUp artists and their music on TV and digital media platforms,” says Thabiet Allie, COO of TurnUp Music.
This TurnUp launch is a very exciting part of the 2016 Music Exchange Programme and together with speakers like Mike Joubert, Arthur Goldstuck, Grant Davison, Kim Kallie Banner and Bev Scott Brown included in the line-up, along with Sipho ‘Hotstix’ Mabuse and Moreira Chonguica, all areas of the music business will be covered, including having the legal dynamos Warrick Percy, Nick Matzukis and Adrian Rogowski all speaking.
Martin Myers 
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