Have you got your ticket to watch MEX21 online till 2 October 2021

Lauded and awarded for its consistent commitment to the broader South African music industry, #MEX21 runs till 2 October 2021, with a wealth of quality international and local speakers.

Our Keynote speaker, from Australia, is Michael Smellie. He speaks about the seven deadly sins of the music business.

Michael’s career in the music business spans more than 25 years.

He has worked across five continents as former Global Chief Operations Officer of Sony BMG, Asia Pacific Head for BMG, and Managing Director of Polygram and rooArt in Australia.

He is an investor, adviser and board member to many start-ups’ creative businesses in Australia and the United States and is currently the Board Chair of the Music Council of Australia.

Stuart Rubin, from New Zealand, speaks about the importance of the song and looking to legacy for wisdom and inspiration as well as unpacking Elvis 30 Number 1’s and Neil Diamond.

In 2001 he moved to New York, becoming Senior VP International for BMG.

Following the merger with SONY, three years later, Stuart was made Senior VP International of Commercial Marketing.

Stuart’s interview reveals a person fascinated with people, whether they are artists or music lovers. With his long experience in selling music to a global market, and as an A&R professional, he delivers a unique perspective on the industry.

Gasant Abarder, the author of Hack the Grenade, columnist, and former editor of the Cape Times & Argus speaks to the Cape Town reality for artists and his take on the media landscape in both print and online.

We speak to legacy with producer Greg Cutler, an engineer from London; regarding his relationships with Harari, Hotline and Rabbit, bands that shaped the SA sound that we know and love today.

The #MEX21 speaker line-up includes, but is not limited to:

Michael Smellie – Chairman of Music Australia– Australia.

Jason Grishkoff – Founder SubmitHub – USA.

Stephen Werner – Station Manager @ KFM– RSA.

Stuart Rubin –Former Senior VP of Worldwide Marketing for Sony BMG – New Zealand.

Gasant Abarder –Author, and former editor at Independent Newspapers– RSA.

Gillian Ezra – Group Head of Commercial simfy africa , MusicTime , Ayoba

Phenyo Gasebonoe is a Digital Content Manager at Ayoba, Africa’s first Super App – an all in one Instant Messaging Platform. -RSA

Greg Cutler – Producer engineer visionary proud ambassador of SA Music legacy – UK.

Melissa Conradie – Music industry specialist, publicist, booker, radio plugger – RSA.

RJ Benjamin – Artist– RSA.

Sipho Mabuse – MEX Chairperson and Artist – RSA.

#MEX21 talks deliver on what MEX is known and respected for by delivering quality conversations that lead to quantifiable outcomes.

In partnership with Ticketpro, Paul Bothner Music, Western Cape Government, AYOBA and the City of Cape Town.

#MEX21 hosts entertainment industry thought-leaders and game-changers in 30-to-60-minute presentations on the Ticketpro streaming platform.

For a mere R100 investment, per ticket, #MEX21 delegates will enjoy an all-access pass to the full conference, comprising a series of unmissable keynote addresses and international thought leadership sessions from some of the most relevant and revolutionary minds in the business.

Secure your ticket and watch here:


For booking details, and more information, go to: musicexchange.org.za

For more information and interview opportunities, please contact:

Martin Myers @ MEX


083 448 4475

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