Mandisi Ads an out of home advertising services black-owned company, has partnered with Sizwe Medical Fund, to roll-out a disruptive stand-out appeal out of home (OOH) campaign at the Cape Town International Airport.
Dr Simon Mangcwatywa, the principal officer of Sizwe Medical Fund, said, “Sizwe Medical Fund is a medical aid for the people. Partnering with Mandisi Ads in support of the OOH Campaign at Cape Town International Airport was another touch point we saw fit in reaching the business and the leisure traveller criss-crossing between the two major financial hubs by bringing brand efficacy closer.”
Mandisi Maqetuka, the chief director of Mandisi Ad, said, “We are highly confident that, with this creative and effective new airports golf carts branding, of which is an exclusive Mandisi Ads channel, at the Cape Town International Airport …. busiest airport in Africa with over 10 million passengers annually.”
He said Sizwe Medical Fund’s brand would reach a burgeoning market of largely affluent business and leisure travellers.
Mandisi Ads, a small business, said this campaign was a big milestone .
Mandisi Ads, has an extensive OOH advertising inventory across Acsa airports as well as Passenger Rail Agency of South Africa train stations, prime malls and in various townships in South Africa, offering an increased value to clients.
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